‘Eran Presenti and his colleagues at M. Firon & Co. have offered us assistance with trade mark matters in Israel. He and his team are experts in their field and offer pragmatic and commercial advice. They have assisted us achieve excellent outcomes for our clients in challenging circumstances and offer excellent value.’
The Legal 500
Eran Presenti is a partner in the firm and heads the firm’s intellectual property practice.
Mr. Presenti has more than two decades of experience at the forefront of the field of intellectual property in Israel and around the world. Throughout the years, Mr. Presenti has represented many of the leading companies in Israel in complex legal issues and has managed a broad portfolio of intellectual property assets in Israel and overseas. Mr. Presenti is renowned as one of the top experts in his field in Israel, a reputation that he acquired in his role as head of the firm’s intellectual property practice as well as his previous position heading a leading boutique intellectual property law firm.
Mr. Presenti specializes in all facets of modern intellectual property law, including copyrights, patents, trademarks, and designs as well as related fields such as computer law and defamation law. Mr. Presenti is particularly expert at managing intellectual property rights disputes and over the years, has prevailed in court in precedent-setting cases in the field.
Mr. Presenti also has extensive experience in commercializing intellectual property, including selling and acquiring rights, distribution licenses, and more. Mr. Presenti also provides his clients with forward facing advice on intellectual property matters with the goal of preventing intellectual property rights violations in order to avoid exposure to lawsuits.
A significant part of Mr. Presenti’s practice is dedicated to the international stage. Mr. Presenti represents well-known foreign companies in their Israeli operations as well as Israeli parent companies seeking to commercialize their own intellectual property assets around the world. Furthermore, Mr. Presenti is the firm’s representative to the International Trademark Association (INTA), an association that brings together trademark stakeholders and represents their interests and is a member in the International Literary and Artistic Association (ALAI), an international association to protect literary and artistic works.
Mr. Presenti drafted the chapter on Israel in the international intellectual property guide:
“World Intellectual Property Rights and Remedies,” published by Thomson Reuters.
Mr. Presenti’s clientele includes multinational corporations, publicly traded as well as privately held companies, as well as creators, inventors, startup companies, and well-known artists. He also represents organizations that manage and protect copyrights both in music as well as cinema and television.
The Marker magazine has named Mr. Presenti one of the most prominent attorneys in the field of intellectual property law.
Since 2015, Mr. Presenti has served as cochair of the Israel Bar Association’s Intellectual Property Committee. In this role, Mr. Presenti has represented the Israel Bar Association’s positions to the Knesset’s Finance Committee in intellectual property rights legislation hearings, including on the enactment of the Designs Law, 5777-2017.
LL.B. with distinction, University of East London, UK, 1997
LL.M. specializing in Commercial Law, Tel Aviv University, 2006
ISRAEL BAR ASSOCIATION, 2002
ENGLAND & WALES LAW SOCIETY, 1998